Project Marketing

At Oliver Hume - we are different! Our launch and display village strategy leverages extensive proprietary data, market trends, and buyer demand insights to create compelling market entries. With proven experience successfully launching and completing residential, mixed-use, and medium-density developments across Australia, we deliver results-driven strategies tailored to your project. We apply an integrated approach that utilises multiple touchpoints across sales and marketing channels to accelerate buyer engagement, meet ambitious targets, and optimise return on investment. From concept through to execution, we ensure a project launch captures market attention and converts interest into sales momentum.

Our sales service is unique and delivers returns. Our expert guidance on lot mix optimisation, pricing recommendations, and product diversity enhances market appeal and profitability. We deliver data-driven insights on product mix and yield analysis, ensuring optimal revenue performance. Our dedicated on and offsite sales presence and strategic planning exceeds revenue targets through tailored solutions.

Our full-service marketing team delivers measurable results through a digital marketing approach, targeted audience profiling, integrated campaign management, strategic planning, expert consultancy and database management. Our commitment to our clients is every marketing dollar delivers maximum return on investment by connecting your development with qualified buyers to accelerate sales.

Our dedicated project management team brings decades of experience in building new community corridors across Australia. We are leaders in property sales, marketing and deliver and seamless execution through our trusted industry partners. Throughout all project phases, we prioritise on-time, on-budget outcomes while maintaining the highest quality standards. From initial strategy through to final settlement, we provide end-to-end project coordination that minimises risk, maximises results, and delivers exceptional value for developers and buyers alike.

Our builder and channel network, built up over decades positions Oliver Hume as the preferred conduit to the development sector. Through one-on-one touchpoints with management and consultants, we maintain deep market intelligence and stay ahead of emerging trends. These strong partnerships provide exclusive access to display village opportunities, house and land packages, and evolving lot requirements. Our strategic position enables us to deliver tailored product and release recommendations that align vendor objectives with builder capabilities and buyer demand, maximising outcomes for all stakeholders.

Our PropTech approach delivers a 360 digital solution customised to streamline property sales and enhance the buyer experience. Our integrated lead generation, 24/7 deposit portal access, and AI-powered customer enhancements accelerate conversions. Automated reporting and live data visualisations give our vendors real-time insight into sales performance and market trends. By leveraging advanced property technology, we optimise operational efficiency, improve customer engagement, and provide the competitive edge needed to succeed in today's digital-first property market.

Our tendering services provide expert support throughout the entire process, from initial pricing and product recommendations to lot mix optimisation. We leverage extensive market and buyer data to deliver competitive market-relevant insights to inform decision-making and maximise development potential. We coordinate and manage the entire tender process on behalf of clients, ensuring efficiency, transparency, and competitive outcomes. We present detailed analysis and recommendations, enabling informed decisions that align with commercial objectives and market opportunities.

We invest heavily in research. We believe independent data and analytics deliver the foundations for successful land and project developments. Our quality data provides clarity and confidence allowing clients to better understand buyers, what they value, and where demand is shifting. 

Our data insights highlight future growth corridors, competitor activity, and emerging lifestyle trends, giving developers the confidence to shape projects that resonate from day one. 

Using Oliver Hume’s research isn’t just beneficial, it delivers a strategic competitive advantage backed by depth, rigour, and real-time market intelligence.