Backing Big Group Hug as Cost-of-Living Pressures Grow

As part of Oliver Hume’s ongoing community initiatives, we work closely with the Big Group Hug who have already supported more than 8,300 Victorian families this year, up from 7,700 in 2025, providing essential clothing, toys, books and baby equipment to families who need it most. Yesterday, Oliver Hume added to that number, delivering a donated collection to their Thomastown warehouse.

How Big Group Hug Creates Real Impact

Big Group Hug supports vulnerable children and families across Victoria with everyday essentials - clothing, toys, books, baby equipment and more. Seeing the warehouse first hand made the impact clear: a single bag of donated clothes or a favourite toy can change a family's day.

Why Big Group Hug's Waiting List Is Growing

The rising cost of living is putting real pressure on Victorian families, and Big Group Hug is feeling it first hand. Support has grown from 7,700 families last year to more than 8,300 this year, because more families than ever are finding it hard to afford the everyday essentials many of us take for granted.

More than 300 families are currently on the waiting list, waiting for the clothing, toys and everyday items that can make a genuine difference to their week. It's a sobering reminder of why community support matters now more than ever.

Oliver Hume & Nord Apartments Partner with Big Group Hug for a Bigger Impact

Nord Apartments got behind this initiative too, helping boost the number of items donated - proof of what community partnerships can achieve when businesses lead with purpose, letting empathy, integrity and responsibility guide the causes they choose to support.

Ailish Setford and Cameron Yates donated their time to help with the drop-off. Their effort is community spirit in action, and exactly the kind of measurable impact Oliver Hume aims for - not just donating thousands each year to improve lives today, but investing in the future.

Thank you to everyone who donated, volunteered and supported this drive. Your contributions help keep families warm, bring smiles to children's faces, and remind those doing it tough that their community cares. Businesses have the power - and the responsibility - to shape their community's future, and at Oliver Hume, that's exactly what we aim to do.

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Support Big Group Hug

More than 300 Victorian families are still waiting for support. Visit Big Group Hug to donate, volunteer, or sponsor a family in need.

Explore more of Oliver Hume's community and philanthropic initiatives on our News Hub.