Oliver Hume Appointed Novella Waters, A New Masterplanned Community on the Gold Coast

Oliver Hume Property Group has been appointed by Queensland developer Citimark Properties to lead the project marketing and sales of Novella Waters - a new 300-lot masterplanned community on the banks of the Coomera River, Gold Coast.

It is the kind of appointment that reflects what Oliver Hume's project marketing team does best: partnering with quality developers to bring well-conceived projects to market at exactly the right moment, with the research, strategy, and sales infrastructure to perform.

The next release launches 18 April 2026. Here is why this project matters - for buyers, for the Gold Coast, and for our business.

About Novella Waters

Located on 58 hectares at Beattie Road, Coomera, Novella Waters will transform a former cane farm into a vibrant riverside residential community. The project has been master-planned with its natural environment front and centre - over 30 hectares of the site will be dedicated to green space, including lakes, parks, and 4 kilometres of pathways and boardwalks along the Coomera River.

The upcoming release offers lots ranging from 375sqm to 534sqm, with prices starting from $775,000.

Citimark Director of Development & Project Management, John Bowman, says the project has been shaped by the distinctive character of its location:

"We really want to try and reflect the unique local identity of the northern Gold Coast with a strong focus on healthy, outdoor living and a beautiful natural environment. We have the opportunity to turn the site into a riverside haven that will last for generations."

It is a vision that translates directly into buyer appeal - and one that Oliver Hume's team has been instrumental in bringing to market.

Why This Project Launched With Momentum

More than 2,000 enquiries were received ahead of the first release. The initial 20 lots have already transacted, generating more than $15 million in revenue.

That level of early market response does not happen by accident. It is the result of a structured approach to launch strategy - buyer profiling, pricing recommendations, campaign execution, and database activation - delivered by a project marketing team with decades of experience in South East Queensland's land market.

Oliver Hume Queensland & NT General Manager, Dan Ross, understands the conditions this project is entering:

"The Gold Coast land shortage has been at critically low levels for many years. Demand is extraordinary, driven by interstate migration, local upgraders and investors. Any land that comes to market is selling out within hours. Novella Waters will inject a significant number of homesites into the market and provide real choice for families and buyers who have been struggling to secure land."

The Market Context: Why Supply Matters Right Now

Oliver Hume Property Group research tells a clear story about the Gold Coast land market. The number of active projects has fallen 50% in the past 12 months. Fewer than 4,000 lots remain in the active pipeline across the entire city - just 2% of the region's total planned supply. In the March Quarter, available lots for sale dropped as low as 79 across the whole Gold Coast, with a median price of $1,100,000.

For buyers, that context shapes urgency. For developers, it underscores the importance of getting the timing, pricing, and launch strategy right. For Oliver Hume, it is exactly the kind of market intelligence that informs how we position and deliver every project we take on.

You can explore the full data picture in our Quarterly Market Insights, or Land Index & Residential Outlook reports - our flagship research series tracking land supply, pricing, and demand conditions across Australia's key markets.

Delivering for Clients, Delivering for Communities

Novella Waters is a significant project - for Citimark, for buyers, and for a region that needs more well-designed housing options. But it is also a demonstration of what Oliver Hume's end-to-end project marketing capability looks like in practice: from early market research and pricing strategy through to launch execution and ongoing sales management.

Oliver Hume CEO Julian Coppini reflects on what projects like this represent:

"Novella Waters is exactly the type of project the Gold Coast needs - thoughtful, connected and scalable. It's about more than just property; it's about building a community that is liveable, sustainable and accessible."

That philosophy sits at the heart of how we approach every project we market. Our role is not just to sell lots - it is to understand the market deeply enough to position a development for long-term success, and to support our developer clients in delivering communities that buyers genuinely want to live in.

Interested in Novella Waters?

The next release launches 18 April 2026. With demand already well ahead of available supply, early registration is strongly recommended.

‍Register your interest in Novella Waters

Looking to discuss a development opportunity with our project marketing team? Get in touch.

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