HB Land Builds on Ripley Demand with Launch of Silva

National developer HB Land will build on the success of two residential communities in the Ripley growth corridor when it launches Silva South Ripley this month, continuing the developer’s investment in one of South East Queensland’s fastest-growing residential areas.

The 372-lot Silva community follows HB Land’s nearby Bellevue Ripley project, where all 577 homesites sold out ahead of schedule, and Sunnyvue Ripley, which has recorded 76 sales since launching in April this year.

Stage 1 of Silva will launch on September 12, with 21 homesites priced from $508,000.

The project will ultimately deliver 372 homesites across eight stages, with a range of lot sizes and housing options designed to appeal to first home buyers, families, upgraders and other owner-occupiers.

Located close to Providence Town Centre and the growing network of schools, shops, parks and community infrastructure across South Ripley, Silva will offer homesites ranging from 225sqm to more than 741sqm.

Oliver Hume has been appointed to undertake sales and marketing for the project.

Oliver Hume Queensland General Manager Dan Ross said HB Land’s track record in the area would be an important factor for buyers considering Silva.

“HB Land has established a strong track record in Ripley through Bellevue and Sunnyvue, and buyers can now see the quality of the communities the company is delivering,” Mr Ross said.

“In a market where buying and building a new home represents a major financial commitment, purchasers increasingly want confidence in the developer, the quality of the project and the location.

“Bellevue selling out ahead of schedule and Sunnyvue recording 76 sales since April demonstrate the confidence buyers have shown in HB Land’s projects in this corridor.

“Silva builds on that track record and also benefits from its proximity to Providence Town Centre and the significant investment in infrastructure and amenity occurring throughout South Ripley.”

Mr Ross said the diversity of homesites planned for Silva would allow the project to provide a range of housing choices and more affordable options for buyers at different stages of the property market.

“Affordability remains one of Ripley’s major advantages and providing different lot sizes allows builders to deliver a broader range of home and land options,” he said.

“That is particularly important for first home buyers and young families who want to enter the market while remaining within reach of the employment, services and amenities of Greater Brisbane.”

HB Land Chief Executive Officer Michael Vinodolac said Silva represented the next stage of the company’s commitment to the Ripley region.

“We have developed a strong understanding of Ripley and what buyers are looking for through our experience at Bellevue and Sunnyvue,” Mr Vinodolac said.

“Our focus has been on creating high-quality communities in good locations that provide buyers with genuine choice in the type of home they can build.

“The response to Bellevue and Sunnyvue gives us confidence in that approach, and Silva allows us to build on the momentum we have established in the region.

“Silva will provide everything from more affordable compact homesites through to larger lots for families wanting additional space, all within easy reach of Providence Town Centre and the growing range of services and amenities available in South Ripley.”

Oliver Hume Chief Economist Matt Bell said the wider Ipswich market continued to play an important role in accommodating South East Queensland’s population and housing growth.

“Ipswich has accounted for around 30 per cent of new land sales across South East Queensland over the past five years, making it one of the region’s most important sources of new housing,” Mr Bell said.

In the latest Oliver Hume Land Index & Residential Outlook report, Mr Bell noted the South East Queensland land market was showing signs of moderation as affordability pressures, policy changes, interest rate increases and a slowing established housing market impacted activity.

“Underlying demand remains strong, and while some further moderation is expected, the market is likely to remain healthy,” Mr Bell said.

“Importantly, more projects and stages are coming to market, which is providing buyers with greater choice and helping stock levels move towards more normal conditions.”

Mr Bell said Ipswich continued to offer a significant affordability advantage, with its median land price around 37 per cent below the more established markets of Brisbane, Redlands and the Gold Coast.

“The market is also adapting to buyer budgets, with the median lot size moving from 456sqm to 353sqm over the past 12 months,” he said.

“That evolution is helping developers provide a wider range of attainable housing options for first home buyers and other price-conscious purchasers.”

For more information visit www.silvasouthripley.com.au

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ENDS

Media enquiries and interview requests to:

Lilly Mackay

Oliver Hume

l.mackay@oliverhume.com.au

0437 899 949

or

Ben Ready

RGC Media & Mktng

ben@rgcmm.com.au

0415 743 838