What We Set Out to Do, We Did - $14,030 for TLC for Kids

In May 2026, Oliver Hume’s Sales for Social Impact campaign raised $14,030 for TLC for Kids - funding TLC Distraction Boxes, the Tap 2 Distract App, TLC Ambulance memory-making trips for children receiving palliative care, and Rapid Support Services that provide urgent practical and financial assistance to seriously ill children and their families.

The results are in

In April, we announced a partnership with TLC for Kids. In May, we delivered. Oliver Hume raised $14,030 through its Sales for Social Impact campaign - every dollar generated automatically from land sales settled during the month, with no thresholds and no opt-ins required.

What $14,030 funds

Every dollar raised goes directly to the programs TLC for Kids delivers on the ground - in hospitals, in homes, and in the hardest moments families face.

The impact this campaign will fund:

• TLC Distraction Boxes - Distraction tools and activities designed to ease anxiety and provide comfort to children during medical procedures, giving them something to focus on when everything feels out of their control.
• Tap 2 Distract App – A free digital app featuring games, activities and interactive distractions that help reduce stress, anxiety and fear for children undergoing medical treatment, both in hospital and at home.
• TLC Ambulance Trips - a program that creates joy, adventure, and lasting memories for children in palliative care at some of the most difficult points in their lives.
• Rapid Support Services - immediate financial and practical assistance for families in crisis within a 24-72 hour period.

These are not supplementary services. For many families, they represent the first moment of relief in an otherwise overwhelming experience.

Recognising our top performer

Congratulations to Darren Rossi of Sunnyvue, who led May with the highest number of land sales across the national network.

Darren’s results reflect what great salespeople already know - that the work we do has meaning far beyond the contract. This month, that meaning was measurable.

Thank you

To every member of the Oliver Hume team who contributed to this outcome: thank you.

This campaign asked nothing extra of you beyond the work you were already doing. And yet, in doing that work, you helped fund comfort for children in pain, relief for parents under pressure, and time together for families when time is precious.

Oliver Hume has spent more than 70 years helping Australians find their place in the world. Sales for Social Impact is a reminder that the places we help build exist within communities - and that the health of those communities matters to us.

This is the beginning of our relationship with TLC for Kids, not the end of it. Watch this space.

To learn more about TLC for Kids, visit tlcforkids.org.au. To read about how the campaign works, see our original campaign article.

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